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Executive Summary

MBER TECH plans to become a leading provider of Home Mobile Services and Commercial Mobile Services in all major towns and cities in Canada. The company's overall strategy will be based on a continuing improvement process of setting objectives, measuring results, and providing feedback to facilitate further growth and progress.

 

MBER TECH is a company, with Head office located in the Ottawa, Ontario and purchasing offices in Hong Kong and China. The company's management is highly experienced and qualified: Mr Raymond Wong will lead the management and technical teams with over twenty seven years of experience in the computer, cell phones and electronics manufacturing and repair industry. 

The Market

The electronics repair industry has been growing at a fast pace for last 10 years and is still growing by 15% every year.  MBER TECH plans to rapidly develop marketing alliances with industry leaders and pursue new sales of its services to residential and commercial customers. The marketing strategy will focus on securing residential, commercial and government markets.

MBER TECH plans to use a direct sales force, relationship selling, and sub-contractors to reach its target markets. These channels are most appropriate because of time to market, reduced capital requirements, and fast access to established distribution channels.